When parishioners of your church and members of your diocese feel deeply connected to the mission and ministry of the Church, they may feel called to give significant financial donations to support that work in impactful and transformational ways. Your major giving strategy creates opportunities for individuals to give gifts across a variety of campaigns – for special projects, capital campaigns, annual stewardship funds, and planned giving – and will draw from the Bible’s message that we are all called to give generously from the abundance that God has given us:
“But who am I, and who are my people, that we should be able to give as generously as this? Everything comes from you, and we have given you only what comes from your hand. […] 16 Lord our God, all this abundance that we have provided for building you a temple for your Holy Name comes from your hand, and all of it belongs to you.” 1 Chronicles 29:14 and 16
How do you raise major gifts when a “major gift” is a different dollar amount for every congregation and diocese and you do not know how much each person or household is able to give? First, it is important that your organization is prepared to receive a major gift through updated gift acceptance policies.
After your infrastructure is both solidified and rooted in your organization’s “Why”, you may be prepared to invite others into a giving opportunity. Using tools such as the constituency model, prospect research tactics, moves management, and other planning devices, Project Resource materials teach you how to take the guess-work out of major giving.
MAJOR GIFT PLANNING
Below are some tools and templates to help you plan your major gifts strategy – who to ask, what to ask for, when and where to ask, and how to ask. Please use them as needed to craft your own major gifts strategy. (And, don’t forget the thank you’s!)
- The Constituency Model (example and blank template)
- The 8-Step Process
- Moves Management
- Designing the Ask